Fast Furniture
You've probably heard the term "quick fashion," which refers to apparel that is created inexpensively, designed to fail after a few uses, and offered at a very low price. Manufacturers save money by creating inexpensive clothes, yet they earn more since purchasers must continually purchase new clothing from them to replace worn items.
Fast furniture is the latest phrase, and it refers to the inexpensive furniture offered mostly at IKEA, Target, Walmart, and internet retailers: poorly constructed, easily broken. The business approach is the same: make the cheapest, most fragile furniture possible to compel consumers to purchase from them again.
Regardless of how the furniture business feels about rapid furniture, it is a reality that has a place. For those with no budget for furniture, such as college students and fresh graduates, rapid furniture makes sense. This study demonstrates that Millennials are more willing to relocate across state boundaries for employment and education. They cannot afford expert movers, so why spend money on furniture that may be lost or damaged during the move?
However, it is simple to get into a rut, and even some supposedly durable furniture is not built to endure. Anna Hezel, a blogger for The Awl, criticized the $1,200 Peggy sofa from West Elm, which she said began breaking apart within weeks of purchase. At the age of 28, Hezel had never purchased costly furniture before, and $1,200 felt reasonable for a quality piece. When West Elm staff informed her that Peggy was only designed to last one to three years, she was, to say the least, devastated.
Especially when prices are a bit higher, Millennials are not always able to identify quick furnishings. Identify the role of fast furniture in your blog and acknowledge its prevalence. Discuss why and how it is inexpensively constructed and why the furniture is not long-lasting. Compare pricing and quality over time and demonstrate how a wise investment will result in cost savings.
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